Rebel Walls was founded in 2012 by Christofer and Irene Gimmersta. But, this wallpaper love story started already, back in 1924. It was the year Christofer’s grandpa got hired as an errand boy at a wallpaper store in Borås. He later worked his way up to the top and bought the business together with his son-in-law.
The new generation, Christofer, and Irene, met in high school in 1995. After they had graduated college, they worked in a traditional wallpaper factory in Nässjö. The smell of the freshly printed wallpapers caused them to fall unconditionally in love with the whole concept. They soon learned and got interested in new wallpaper techniques. Digital printing was still an innovation when the couple chose to try it out. And as you may have guessed, they fell in love with it too. Rebel Walls is their second wallpaper company that adopts this particular printing technique and has its focus online.